About Jesse Riedel On YouTube (Jesser / @Jesser)

The YouTube channel Jesser belongs to Jesse Riedel, an American content creator who has become one of the biggest names in online basketball and sports-entertainment videos. He was born on March 27, 1999 in Westlake Village, California and grew up with a passion for both gaming and basketball. In fact, he started making videos when he was just a kid, long before he became a household name on YouTube. 

Jesser first uploaded content in 2013 as a young teenager, originally posting gaming videos about titles like Minecraft, Counter-Strike: Global Offensive, and NBA 2K. These early uploads helped him find his footing as a creator, and one of his breakout moments came from a video about the NBA 2K franchise that went viral while he was in high school. 

Over time his channel evolved from pure gaming into a mix of basketball-themed challenges, real-life trick shots, competitions, vlogs and entertainment content centered around sports culture. He has said publicly that basketball has always been a huge part of his life, which you can clearly see in how his videos are structured and produced. 

One thing that makes Jesser’s channel stand out is that it lives at the intersection of sports fandom and digital entertainment. He isn’t a professional NBA player, but his love for the game and knack for storytelling gives his videos a feel that’s somewhere between a casual fan vlog and a high-energy sports show. He has even collaborated with professional NBA athletes, including stars like Giannis Antetokounmpo and James Harden in various challenges and highlight content. 

The channel itself has exploded over the years. As of early 2026, Jesser’s main channel has tens of millions of subscribers and billions of total views, making it one of the most popular sports entertainment channels on YouTube. His content consistently draws large audiences, and he produces videos regularly that often mix humor, challenges, and impressive basketball moments. 

What I find interesting about Jesser’s work is how it feels like watching a group of friends play basketball, blow off steam, and compete for fun and bragging rights, but it’s polished and produced like a real entertainment show. The challenges range from “last to leave the court” style contests to dramatic skill competitions and games where unique rules make familiar sports feel fresh again. 

Another big piece of his story is the 2HYPE group, a collective of content creators that Jesser co-founded with friends like CashNasty, Kristopher London, ZackTTG and others. Together they have built a recognizable brand that blends basketball culture, lifestyle content and collaborative challenge videos with big personalities and broad appeal. 

Beyond YouTube, Jesser has also grown into entrepreneurship and brand building. He founded BucketSquad, a lifestyle and apparel brand inspired by basketball culture and digital community. Through merchandise, special sneaker collaborations, and partnerships with brands like Puma and Champs Sports, he has extended his influence beyond just online videos. 

On a personal level, Jesser keeps some parts of his life private, but he is known to live in Los Angeles, California, and he often shares glimpses of his interests and daily life on social platforms like Instagram and TikTok. He also comes from a creative family background; his father worked in film production and his brother, known online as Jiedel, is also a fellow YouTuber and collaborator in many 2HYPE projects.

What I think many viewers enjoy about Jesser’s channel is that his videos have both relatable energy and spectacle. You see fun basketball competitions that you might imagine doing with friends at a local court, but they’re elevated with good editing, big prizes and clever twists that keep you watching. 

He has also begun working with major players in the entertainment industry, signing with agencies like Creative Artists Agency to expand his brand into broader ventures. His involvement in NBA events, celebrity games, and fan voting panels shows that his influence now stretches beyond YouTube into mainstream sports culture.

Jesser’s channel is a mix of sports passion, humor, challenges and community engagement, all wrapped in a high-energy presentation that entertains millions. I think the way he combines real-world athletic enthusiasm with playful competition makes his content feel both fun and authentic, which is a big reason why so many viewers stick around and eagerly await his next upload.